Internet Articles | February 3, 2021

What is a Title Tag? Where can you find it? How to create & optimize it? Why is it crucial for SEO? Is there any difference between a Title tag & an H1 tag? Get a complete overview of Title Tag for SEO

The Title Tag or page title or meta title is a crucial part of any SEO strategy. It has a vital SEO-value than most people can even realize. A poorly written, missing, or copied page title can have adverse effects on the overall SEO result. So here are 6 key aspects to consider when you are optimizing the meta title. But before going deeper, let us discuss what exactly a title tag is, its importance, and some other relevant topics for your better understanding.  For more detailed insights, reach out to the best SEO company in India.

What is a Title Tag?

The Title Tag or meta title is the HTML element that is used to name the title of any webpage. In its raw form, it looks like the following:

Digital Marketing Agency in Mumbai | SEO Company in India

It is placed on the topmost section of any webpage and indicates the subject or the content of that particular page to the readers as well as search engines. 

Where Does a Title Tag Appear?

If you want to draw your target viewer’s attention from the time they initiate a search, you need to know what are the places that the meta title appears. And as you are aware of the places you’ll know its importance and create a suitable title for your webpage. Apart from your website, the title 

tags appear on a few other places like, on the browser tab, on the search engine result page (SERP), and also when the web page or link is shared on social media. 


On Browser Tab: The webpage title appears on the browser tab. So naturally, this title has to be very eye-catching and compelling so that it hooks the readers’ mind in and stays in their mind in a very simple yet striking way. Here’s how it looks on the browser tab.

On SERP or Search Engine Result Page: As the search engine indexes your web page, the page title is displayed on the SERP. On Google, the meta title is a blue clickable text that redirects the user to the concerned webpage. Hence you should have a compelling title that also acts as a headline and attracts the viewers to click on it. Your web page title should be unique. Check how it looks on SERP.

On Social Media: On Social Media, a web page shared uses the title tag as the anchor text. Hence, it’s important to create an accurate and descriptive meta title with which your readers can easily identify the topic covered. Below is how the page title appears on social media.

Why is Title Tag Important?

A page title is a key factor for the successful execution of the SEO strategy. It reveals the topic of the web page to the readers as well as to the search engines. After reading it, a searcher decides very quickly whether he has to click on it and dive deeper or just skip it. It also indicates to the search engines about the relevance of a web page to the searcher’s inquiry. This is the reason why meta titles should be exact, catchy, descriptive, and relevant to the web page’s content. Also, it is the first thing a user notices, so you need to take this chance to create a positive first impression on your potential visitor’s mind. Partner with the leading agency and get the best SEO services in India

Is There Any Difference Between Title Tag and H1 Tag?

Of course, there’s a difference between the Page title and the H1 tag. Both of them are completely different HTML tags and are used in different places. Still, there’s confusion between these two among people since from the copy perspective, both are the same. But the title tag appears on the SERP while the H1 tag is shown on the actual web page as the title or headline. We have already given examples of title tags, so here’s an example of the H1 tag. Check the below image of the H1 tag for a clear understanding of the distinction between both of these HTML tags.

How to Write a Title Tag?

So now that you have got a fair idea of the page title and its importance, let’s explore how you can create and optimize it. Here are some key ways. Keep reading!

  • Use Exact and Primary Keywords

Keyword research is a key step in any SEO strategy and for improving the search engine ranking of the website. Without knowing the keywords that your target audience uses for searching the products or services they want, your web page won’t be visible in front of the right people. So the same goes for the meta title. You have to add primary keywords while crafting the page title so that it becomes aligned with the wordings that your target viewers use for searching. Start your meta title with the main keyword but don’t overuse them in the title. 

  • Keep in Mind Your Website’s Page Order

Remembering the website’s page order will help you to craft a page title that is easy to navigate and communicate for the user. Try to be consistent in creating the structure of the meta title for different pages. Generally, the lower the page order, the more specific the title should be. Again, some pages like the services page or the home page need to have a different meta title than the blog page or testimonial page. So keeping in mind the website page order will help you create the perfect webpage title. 

  • Write for Human

Your website page title should be user-centric. Try to create such a title that tells the users why they should click on it to read more. It should relate to the benefits that the user will reap from the services your website offers. Although the copy should be optimized for getting a top rank on the search engines, it should also be reader-friendly. It should be written in a simple and easy-to-understand language and communicate the values that it serves. Talk to the best SEO outsourcing company in India for all your SEO-related needs. 

  • Be Relevant to the Topic

The page title should match the content of the web page. It should give the readers a clear hint of the topic they can expect as they click on the title and land on the page. Any irrelevant or misleading title will push the user to leave the page immediately. For example, if the title tag is “eCommerce SEO Checklist 2021: 8 Tips to Boost Your Traffic & Sales in 2021” and the content is totally different from the title and speaks about digital marketing services your brand offers and nothing about eCommerce SEO tips, then the users won’t be happy. They will become confused and leave the page. This will increase the bounce rate of that page, which means that the page offers an unsatisfactory user-experience. 

But for getting a high rank on the search engine, user experience is a key factor. The more bounce rate your web page will have, the less will be its chances to get the high rank. So the title tag should be relevant and to the point. It should clearly indicate the topic on which the web page is written. The right meta title includes the hint of the page content and relevant keyword and is used in the page content, alt tag, URL, and meta description. 

  • Write Exclusive Page Title

Having a similar tag for the title on several web pages will make the users confused. Even search engines will ignore the meta title and pick a title from other contents on the web page. This will have a negative impact on page ranking. Hence, writing a unique and clear title is a must. 

Apart from the above facts, the title tag should also be capable of compelling your target readers to click on it and land on the web page. It should be engaging and create a lasting impression on the reader’s mind. How? We have a solution for you! Just check the quick tips below. For the best SEO services in India, reach out to us. 

  • How to Optimize a Title Tag for SEO?

Here are some quick tips for optimizing the title tag on your website. Follow them to get the best SEO results. First, write a page title of about 50-60 characters. Then include the primary target keyword at the beginning of the title. Next, don’t forget to point out your web page content in the best way possible. Including words like “Ultimate”, “Best” etc. is a great way to compel users to click on the title. Craft simple and unique titles. Duplicate titles will have negative outcomes. Using “WH” words like What, Why, How, etc. in the title for giving a clear hint of the topic is also a great idea. Talk about the value or benefits in the meta title that your target user will get. And don’t forget to include your brand’s name while optimizing the title. 

To Put It Briefly,

Although many people ignore the importance of a meta title in SEO, actually it has a real value for getting the right SEO outcomes. Follow the tips we have shared for crafting and optimizing your webpage title and stay one step ahead of your competitors. For more insightful SEO tipsGet in Touch with us.

By: Donald Nelson

When it comes to search engine optimization, the single most important sentence that you will write for your website is the title tag of your main page. If you write it properly then you will have taken a big step towards getting your site well placed in search engine queries for your important keywords.

Before I give you a step-by-step guide to writing title tags, let’s define what they actually are and see why they are important. When you look at a web page in your browser, the writing in the blue strip above browser’s commands (file, edit, view, etc.) is the title tag. On your actual html document the title tag is in the head portion between the notation <title> and </title> .

The title tag is important because it “tells” the search engine what the page is about, and in the case of your main page, what your website is all about. I remember back in my school days that we used to take standardized examinations in which we had to read a story and then answer the question: “What would be the best title for this essay?” Choosing a title tag is something like answering this kind of question. You’ve got to pick out the gist of your enterprise and highlight it in a sentence. So, take a look at your web page and get ready to begin, following these steps:

1.Make sure your three or four most important keywords or keyword phrases appear in the title tag. The most important words should appear near the beginning of the sentence, and they can be repeated within the sentence for added emphasis. For example, if I am offering low-cost web design, then my title tag might look like this: <title>Web Design: Affordable, Low Cost Web Design from the Acme Web Design Company</title>
2.Leave your branding and sales pitch for another part of the web page. Although it is a natural tendency to want to put your company name at the beginning of the title tag, you should remember that unless you are very famous like Coca Cola, people are not searching for you. So, put your most important keywords at the front of the title tag, and establish your brand name with your logo and other elements of the web page. If your company name includes your keywords, like our hypothetical Acme Web Design Company, then put it in the title tag, but not necessarily at the beginning.Similarly, the title tag is no place for your sales pitch, so keep out flowery or extraneous adjectives, unless they are actual terms used in searches for your product or service.
3.Place your geographical or niche-defining term in your title tag. If you are trying for a top ten or top twenty position for a term such as “web design,” then you are really in for a difficult struggle. However, suppose the Acme Web Design Company is located in Columbus, Ohio. Then instead of attempting the almost impossible task of getting the top rankings for the term “web design,” it would be far better to get a high ranking in the geographical niche using a title tag such “Web Design, Columbus, Ohio: Low Cost Web Design in Columbus, Ohio by The Acme Web Design Company”
4.The title tag can be longer than you think. Some guidelines say that the title tag should be no longer than 70 characters. It is true that only the first 70 characters will show in the top bar of the browser, but search engine robots will read the rest of the tag and the search engines will not penalize you for going over the 70 character mark. Take a look at highly ranked sites in heavily competitive categories and you will see examples of long title tags. Write the tag according to your need to get your important words and phrases included in a sentence that best describes what your product or service is about.
5.Vary the title tags on the inner pages of your website. Even with a long title tag, it is not possible to highlight all the possible terms which someone might use to find your website. This is not a problem if you make use of the other pages of your website. Instead of simply having a title tag that says “services” our web design firm could highlight “low cost, web design services” on that page. The “contact” page could be used to emphasize the geographical location once again, and so on. Many websites make the mistake of repeating the same title tag on each of the inner pages of the site. Avoid this and use each of your page’s titles to target important keywords and keyword phrases.

So, take a look at your website’s title tags, and see if you can improve them. The effort that you make will be well rewarded.

Author Bio
Donald Nelson is a web developer, editor and social worker. He has been working on the Internet since 1995, and is currently the director of A1-Optimization (http://www.a1-optimization.com), a firm providing low cost search engine optimization, submission and web promotion services.

Article Source: http://www.ArticleGeek.com

By: Robin Henry

If you have a web site and you’re not actively linking to other relevant sites, you’re losing a great opportunity to improve your link popularity, get targeted traffic and increase your income. Read on to find out why.

Why Link?
There are only a few ways you can generate traffic to your site. You can pay someone to generate leads, but you have no way of knowing whether your visitors are interested in your product, service or message. Some organisations that promise thousands of visits to your site deliver the goods, but the problem is, the people who visit aren’t targeted to match your product, service or message.

You can advertise on or offline to generate leads, you can wait and watch and hope someone finds your site among the many millions, or you can actively generate traffic yourself.

If you create links to other sites with high traffic, some of the people who visit those sites will click on links and visit your site. Let’s face it, if no-one visits your site, the chances of selling something or getting your message read, are minimal. So, creating targeted visitors should be one of your key priorities. By targeted visitors I mean people who have bought a similar product or service to yours, or who are predisposed to do so. Consider this example. I sell an ebook titled, “Winning That Government Job” which, as the title suggests, helps job seekers to understand the government recruitment and selection process so they can be competitive when applying.

If I advertise in the employment pages of the Saturday morning newspaper in Sydney (the most populous Australian city) it will cost me $200 for one edition. I usually generate several dozen sales, but as soon as I stop advertising, the sales drop off.

If I link with another organisation having something to do with job seekers, numbers of their visitors visit my site and buy my publication. It costs much less than successive $200 adverts. Imagine what happens when I link to a dozen similar sites? I think you can see the benefit of linking.

Making Links
When I began linking I would place a keyword in a search engine and then look for sites that were suitable to exchange links. I’d find several sites, email them and occasionally get a response. I tried to find link partners for whom my products and services were complementary – so they could add value for their clients while doing me a good turn.

The process worked, but I had to spend an inordinate amount of time doing it, so I looked for a better way and couldn’t believe my luck when I found a software program designed specifically for this type of activity. The program automates much of the process so, one evening per week for about two or three hours, I work with it to find and contact potential link partners.

Measuring Progress
At the end of every month I measure my site popularity, links, traffic volume, sales, expenses to sales ratio, pay-for-click search engine placements etc and compare statistics with the previous month. Slowly, but surely, my site is getting a higher position in search engines and I’m getting more referred traffic from sites with which I have exchanged links.

Link management is a huge topic. If you’d like to read more and download a free software program that will find out within minutes how many sites are linked to yours, visit this page www.dwave.com.au/link-management.html

Author Bio
Robin Henry is a HR specialist who helps businesses improve performance through implementing smart technology and processes. Find him here www.dwave.com.au

Article Source: http://www.ArticleGeek.com – Free Website Content

By: Wayne Robinson

Traffic — And lots of it! It is the dream of every netrepreneur. After all, without steady stream of visitors — or should I say “potential customers” to your web site, how will you earn your e-fortune?


The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your web site without spending your hard-earned advertising dollars!

Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your web site via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position a top position should be the goal of any savvy site owner.

But top spots are no longer achieved by crossing your fingers and blindly submitting your web site to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the “right” techniques if you want to ensure that your web site is well ranked… and it is very important that you do so while this great advertising medium is still FREE!


As I said before; for high traffic generation to your website, it is very important that your web site ranks in top spots in search engines. You may ask “What are the search engine looking for when they rank my web site?” Well, although each search engine uses different set of algorithms to rank web sites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.

1. Link Popularity
Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. This is an extremely powerful traffic generation tools because:

Reason # 1
Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your web site on every major web “intersection” where your target market meets, you will ensure that your web site receives a steady flow of qualified potential customers.

Reason # 2
Links are equivalent to recommendations! They established credibility even before the visitor reaches your web site, dramatically increasing the likelihood that they will buy.

Think about it… David arrives at his favorite web site and notices that they have posted a link to your web site. He knows and trusts his favorite web site and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your web site and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!

Reason # 3
Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity – and, as you already know, earnings a top spot in the major search engines is key to increasing your web site traffic.

Obviously, developing a linking strategy that generates a high volume of targeted traffic to your web site is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these web sites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.

2. Your Domain Name
A domain name plays a vital role in traffic generation to any web site. Domain names rich in keywords will rank higher in search engines because search engines love URL’s that are saturated with keywords! Brainstorm keywords and key phrases for your web site and then use them to create a catchy URL… or load the domain name with your best keywords to get ranked higher in the search engines.

3. Key Word Density
Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it’s very important to make strategic use of your keywords.

So, these are the golden facts and tactics through which you can drive high traffic to your web site. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your web site, that is very rare. But yes, you can really make high traffic through search engines without crossing the line into “keyword stuffing” and with a little time.

Author Bio
Wayne Robinson is a senior marketing consultant with 7 years of experience and presently writing for eByro. If you want to take benefit of his experience and learn more marketing tactics visit eByro; the Vertical Portal for Internet Entrepreneurs at: www.ebyro.com

Article Source: http://www.ArticleGeek.com – Free Website Content

SEO- 9 Ridiculously Easy Steps to the Top 10

By: Murry Daniels

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.


There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many “keywords” as possible.

Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the “Keyword Density” of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about “Web Design”, I want my site to include the words “Web Design” as many times as possible.

However, most people don’t just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about “Web Design” in New Orleans, I would include “New Orleans web design” in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn’t come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don’t put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don’t miss out.

Image Names
As I said before, content doesn’t come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don’t call it “some_dude.jpg”, call it “web_site_design.jpg”. The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can’t analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design
Web Design Inc. offers custom web site designs…

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag…

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.


Content
As every expert will tell you, “Content is King.” Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don’t want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can’t read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don’t have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don’t use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.